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Continental Tyres celebrates 150th Birthday

Posted by Daphne on 1st Nov 2021

Continental Tyres celebrates 150th Birthday

Continental AG, the rubber giant and global leader in motorcycle tyres celebrated its 150th birthday on the 8th October. To mark its development over the last 15 decades, Continental UK hosted a series of events and interactive games, inviting both retail and fleet customers to experience the celebrations with them. The special customers went on a journey through time, experiencing how Continental (which has been in the UK for almost a century) drove automotive solutions and helped shape the future of mobility.

As Continental Tyres is a Partner in Excellence with Mercedes Benz, the event itself was hosted at Mercedes Benz World in Weybridge.

Day One saw retail customers given a highly exclusive first drive of Continental’s brand new ultra-high performance car tyre, the SportContact 7, that launched last month. The experts at Continental also held an interactive session that explored industry trends such as legislation, electric vehicles and how they could affect tyre development in the future.

Day Two saw attendees receiving all the latest updates and a cheeky snapshot on the potential future of tyres from Continental’s special panel of experts. Both days (and evenings; woof!) featured a glut of German-themed food, entertainment and hospitality, paying homage to Continental’s strong German heritage. Jawohl!

UK Marketing Director Pete Robb said: “It’s been great to be able to host this fabulous event at such a premium location as Mercedes Benz World. We wanted to take the opportunity to say a big thank you to all our customer for their continued loyalty. We are really proud to not only showcase our impressive 150 year history but also provide leading insights on future mobility and tyre development.”

Happy Birthday, Conti! Here’s to another 150 years of rolling out excellence.

If you’re interested in purchasing some Continental motorcycle tyres we have an excellent range, from ContiEscape to ContiTwist and many more. Alternatively you can talk to our friendly and knowledgable team on 020 3887 2338.

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