Michelin was awarded the Tyre Industry Environment and Sustainable Solution Award at the 2021 NTDA Tyre Industry Awards on the 7th October, beating three rival manufacturers; Bridgestone Europe, Continental and Yokohama!

Michelin's delivered its Sustainable Development and Mobility strategy to the industry, which focused on ensuring its products, processes and solutions help to reduce raw material usage, promote sustainability, as well as helping to bring environmental benefits to business and the wider society.

NTDA Chief Executive, Stefan Hay said: “The judges felt that Michelin was a clear winner this year, as its award entry stood head and shoulders above the rest in terms of corporate ambition, vision and practical commercial initiatives across the whole field of tyre recycling, materials reuse and wider environmental campaigns. Both the NTDA and the Worshipful Company of Wheelwrights, who sponsor the award, would like to congratulate Michelin on this well-deserved win!”

The annual ceremony was held at the International Convention Centre (ICC), Birmingham and hosted by TV personality Mark Durden-Smith. Michelin’s B2B Sales Director for the UK and Ireland, Andrew French and Richard Bezzant, Marketing Director UK and Ireland, collected the trophy during the annual ceremony at Commenting on the success, French said: “The award is testament to the hard work and endeavour that is going into our Sustainable Development and Mobility strategy all across the business. 

Whether it is through reducing raw material usage by responsibly developing natural rubber, continuously striving to lessen the impact of our manufacturing operation or constantly working to cut the carbon footprint of our logistics teams – everything we do is focused on meeting our own stringent sustainability targets.

“Our carefully managed tyre contracts and solutions also help our customers to improve their environmental impact, as we all work together towards a greener and cleaner future for the transport industry.”

Michelin focussed on its approach to the circular economy, with aims to create greater value at all stages from sourcing materials, through to design and manufacture, followed by the multi-life approach and end of life processes – producing tyres that require fewer raw materials, consume less energy and offer long-lasting performance.

Congratulations to Michelin on their well-deserved win!